BESTSELLER is an international, family-owned fashion company with a strong foundation. With a range of more than 20 individual fashion brands, BESTSELLER provides fashion clothing and accessories for both women, men, teenagers and children.

More than 30 years ago Troels Holch Povlsen, BESTSELLER's founder, phrased 10 basic principles for our company. The principles were reliable guidelines back then, and today they still express the essence of the