We are Lois. Established in Spain in 1962, we were the first
European jeans brand to conquer the world. We made a great
start in the sixties but it wasn’t until the seventies that we truly
flourished. We were worn by influential fashion icons and
musicians and soon we were all over the dance floor.
At Lois we believe in a longer lasting wardrobe than that the fashion
industry offers today. Instead of making our collections seasonal, we
strive to create clothing that is wearable in every climate and season.
By leaving the seasonal ‘label’ behind we stretch the lifecycle of our
collections and suggest that our garments can be worn all year round.
If you haven’t met us yet, you’ll be glad you did now.